Barack Obama's victory in the US presidential race is nothing if not entrepreneurial. He used innovation, communication and genuine passion to take on the establishment (and win). Here are some of the entreprenerial lessons from the Obama campaign:
- Don't be scared to take on the establishment
- Build a purpose and brand that people can believe in
- Establish support from the ground up - one supporter at a time - as compared to working from the top down
- Leverage technology (for communication and for collecting resources)
- Build your financial resource base as you go - not all at once but inline with the momentum you create
- Establish meaningful associations - Biden, Oprah, Buffett etc - who will speak for you when you cant
- Follow through and persevere - even when others are trying to pull you down
Barack Obama's victory in the US presidential race is nothing if not entrepreneurial. He used innovation, communication and genuine passion to take on the establishment (and win). Here are some of the entreprenerial lessons from the Obama campaign:
